Strategic consulting for Carrefour Belgium's mobile application
Client
Carrefour
Expertises
Product
Strategy
Retail is changing fast, and competition is fierce. So Carrefour Belgium wanted to rethink its mobile app and build a clear, ambitious strategic vision for the next five years.
The goal was to align every department, including marketing, data and IT, around one customer experience. In particular, that experience had to meet rising user expectations and anticipate market shifts.
To get there, Carrefour needed to redefine the app’s core fundamentals and spot innovation opportunities. It also needed a structured product roadmap that all stakeholders could share.
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Overview
We used a collaborative, step-by-step approach based on the NPE framework (Narrative, Primitive, Enablers). The aim was a solid strategic vision that teams could act on. First of all, we combined in-depth market analysis with technology and innovation monitoring. As a result, we could identify the strongest opportunities to stand out.
Then we ran a series of workshops with teams from every department. We structured the insights and constraints of each business unit, so a shared vision could emerge. Finally, this method let us define a clear product architecture: a strong narrative, a central promise and a set of features ranked by business and user value.
Result: overall, Carrefour now has a complete five-year strategic vision. It makes collaboration and data orchestration across departments easier. Above all, it turns the mobile app into a strategic accelerator for Carrefour’s global ambitions.
