Modernizing the mobile banking experience for Buy Way customers
Client
Buy Way
Expertises
UX/UI Design
Mobile development
Security & compliance (PSD2, 3D Secure)
Testing & user validation
Buy Way is a leading financing solutions provider in Belgium and Luxembourg. The company wanted to launch a new mobile banking app that matched its refreshed brand identity. However, a new look was not enough: the app also had to make everyday financial management simpler and more intuitive for users.
So the challenge combined a full UX and UI rethink with a strategic review of how the app would be delivered. At the same time, the new experience had to stay coherent, reliable and true to Buy Way’s values, while supporting a rich set of features.
01
Overview
Therefore, Tapptic delivered the end-to-end development of a mobile banking app built around clarity, security and user confidence.
Our main goal was to develop a product that would be focused around the user, ensuring the best possible experience.
Complete financial management: first of all, users can check their transaction history, card details and refund guidance. In addition, they can handle everyday banking tasks such as transfers and micro-credit services.
Built-in security and compliance: above all, the app follows PSD2 standards. For example, 3D Secure validations happen in the app, so online purchases are safer.
User-centric iteration: we tested each screen carefully and refined it with the Buy Way team. Finally, we validated every flow together before release.
Result: overall, a modern, on-brand app that makes financial management easier for customers. As a result, it also strengthens Buy Way’s image of reliability and innovation.
