Optimizing fan engagement across FIBA competitions
Client
FIBA
Expertises
Mobile ecosystem management Continuous improvement
Frontend & backend optimization
UX/UI Design
The FIBA (International Basketball Federation) runs global competitions followed by a massive fan community. To support this engagement, FIBA relied on a mobile ecosystem made of seven distinct competition apps.
The challenge was to keep all apps reliable and aligned with FIBA’s evolving digital standards while staying cost-effective. That meant improving performance and stability during high-traffic competition periods, and progressively raising the maturity of the mobile experience in line with the new FIBA web ecosystem.
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Overview
Working alongside the FIBA and ENEON group entities (including Riplee), we set up a pragmatic, long-term improvement approach to strengthen the mobile ecosystem across competitions.
Continuous optimization: ongoing frontend and backend improvements to keep navigation smooth, boost performance, and reduce friction for fans.
Real-time technical support during competitions: a dedicated technical team available during key events to handle incidents immediately and ensure a seamless experience for both organizers and users.
UX/UI redesign exploration: a design reflection phase to make interfaces more intuitive and visually refined, with the ambition to reach a best-in-class mobile standard.
Result: FIBA’s competition apps evolve within a structured continuous-improvement model, enabling a more consistent and engaging fan experience across the entire digital ecosystem.
