Simplifying financial data to accelerate the user experience
Client
Euroconsumers
Expertises
Product strategy
UX/UI Design
Development
Design system
Euroconsumers is a consumer group active in Belgium, Italy, Portugal and Spain. It wanted to relaunch TA Invest, its investment information app. The old app had grown too complex, so users struggled to find the insights that mattered most.
The challenge was therefore to turn dense, technical financial data into a mobile experience that feels simple and easy to use every day. But the app still had to keep all the depth of the information. For Euroconsumers, this simpler UX was also a key lever for digital growth and business impact.
01
Overview
That’s why we rethought the mobile experience from end to end. The goal was clear: a clearer app that scales and stays easy to maintain over time.
New information architecture: first of all, we rebuilt the structure of the app. As a result, navigation is more intuitive and users find the right financial insights faster.
A scalable design system: we also created a consistent design system. In particular, it keeps the product coherent and makes it easier to evolve.
Modern technology choices: finally, we built the app with Flutter and Material 3. This gives high performance and a modern, accessible UI, on a solid cross-platform base.
Result: overall, TA Invest becomes a clearer, more engaging investment companion. Because the mobile experience is smooth, complex data finally becomes useful.