Simplifying financial data to accelerate the user experience
Client
Euroconsumers
Expertises
Product strategy
UX/UI Design
Development
Design system
Euroconsumers, a consumer advocacy group active across Belgium, Italy, Portugal, and Spain, wanted to relaunch its investment information app, TA Invest. The existing product had grown too complex, making it difficult for users to access the insights that mattered most.
The core challenge was to turn dense, technical financial data into a mobile experience that feels simple, fluid, and engaging day to day, without losing the richness of the information. This UX simplification was positioned as a key lever for both digital acceleration and business impact.
01
Overview
We rethought the mobile experience end-to-end, focusing on clarity, scalability, and long-term maintainability.
Information architecture redesign : a complete restructuring of the app to make navigation intuitive and help users find the right financial insights faster.
A scalable design system : creation of a coherent design system to ensure consistency and enable efficient product evolution.
Modern technology choices : the app was built with Flutter and Material 3 to deliver high performance and a modern, accessible UI aligned with a robust cross-platform architecture.
Result : TA Invest becomes a clearer, more engaging investment companion, where complex data is made usable and actionable through a frictionless mobile experience.