Strategic consulting for Carrefour Belgium's mobile application
Client
Carrefour
Expertises
Product
Strategy
In a rapidly evolving and highly competitive retaillandscape, Carrefour Belgium sought to reimagine itsmobile application to build a clear and ambitious strategicvision for the next 5 years.
The objective was to align goals across all departments (marketing, data, IT, etc.) to create aunified customer experience that meets growing user expectations while anticipating market shifts.This initiative required redefining the application’s core fundamentals, identifying innovation opportunities, and building a structured product roadmap shared by all stakeholders.
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Overview
We deployed a collaborative and methodical approach based on the NPE framework (Narrative, Primitive, Enablers) to build a solid and actionable strategic vision. Our methodology combined in-depth market analysis, technology and innovation monitoring to identify the strongest differentiation opportunities.
Through a series of collaborative workshops bringing together teams from across departments, we structured insights and constraints from each business unit to extract a shared vision. This methodology enabled us to define a clear product architecture : a compelling narrative, a central promise, and an ecosystem of features prioritized by business and user value.
Result: a comprehensive 5-year strategic vision that streamlines cross-departmental collaboration and data orchestration, establishing the mobile application as a strategic accelerator contributing directly to Carrefour’s global ambitions.
