{"id":10178,"date":"2026-03-09T13:42:44","date_gmt":"2026-03-09T13:42:44","guid":{"rendered":"https:\/\/staging-new-tapptic-wp.dev9.tapptic.net\/index.php\/case-studies\/sarenza\/"},"modified":"2026-10-13T13:58:50","modified_gmt":"2026-10-13T13:58:50","slug":"sarenza","status":"publish","type":"case_study","link":"https:\/\/www.tapptic.com\/fr\/case-studies\/sarenza\/","title":{"rendered":"\u00c9tude de cas Sarenza – Une exp\u00e9rience de commerce mobile pour les passionn\u00e9s de mode."},"content":{"rendered":"\t\t
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Red\u00e9finir l\u2019exp\u00e9rience d\u2019achat mobile pour un catalogue mode tr\u00e8s vaste<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\r\n\t\t\t\t\"\u00c9tude\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sarenza<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Expertises<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Strat\u00e9gie produit<\/p>

Design UX\/UI<\/p>

D\u00e9veloppement mobile<\/p>

Audit (tech, fonctionnel, UX\/UI)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Sarenza, qui a fait ses d\u00e9buts en France en tant que pionni\u00e8re de la vente en ligne de chaussures, s’est d\u00e9velopp\u00e9e pour devenir une plateforme compl\u00e8te d\u00e9di\u00e9e \u00e0 la mode et \u00e0 l’art de vivre. Suite \u00e0 son rachat par Monoprix, la marque s’est repositionn\u00e9e. Dans le cadre de cette \u00e9volution, Sarenza a souhait\u00e9 repenser ses applications iOS et Android. <\/p>

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Le d\u00e9fi consistait \u00e0 traduire ce nouveau positionnement en une exp\u00e9rience mobile moderne. Parall\u00e8lement, la navigation devait rester fluide au sein d\u2019un catalogue tr\u00e8s volumineux. L\u2019objectif \u00e9tait donc de mettre l\u2019application au diapason des normes actuelles en mati\u00e8re d\u2019exp\u00e9rience utilisateur (UX) et d\u2019interface utilisateur (UI), sans compromettre ses performances ni sa facilit\u00e9 d\u2019utilisation \u00e0 grande \u00e9chelle. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\r\n\t\t\t\t\t\t\t\"Sarenza\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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01<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Aper\u00e7u<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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C’est pourquoi Tapptic a accompagn\u00e9 Sarenza dans une refonte structur\u00e9e, alliant analyse, collaboration et mise en \u0153uvre.<\/p>

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Audit complet<\/strong>: dans un premier temps, nous avons r\u00e9alis\u00e9 un audit approfondi de l’application existante sur les plans technique, fonctionnel et UX\/UI. Cet audit a notamment permis de mettre en \u00e9vidence les principaux freins, les opportunit\u00e9s et les priorit\u00e9s. <\/p>

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Processus de conception collaborative<\/strong>: les \u00e9quipes de Sarenza et de Tapptic ont alors travaill\u00e9 en \u00e9troite collaboration. Nous avons notamment analys\u00e9 la mani\u00e8re dont les utilisateurs se servaient de l’application et avons transform\u00e9 ces habitudes en parcours utilisateur plus aboutis. <\/p>

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Refonte de l’interface<\/strong>: nous avons enfin mis en place une interface utilisateur \u00e9pur\u00e9e et moderne, ainsi qu’une exp\u00e9rience d’achat plus fluide. Les utilisateurs peuvent ainsi naviguer, d\u00e9couvrir et acheter plus facilement. <\/p>

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R\u00e9sultat<\/strong>: dans l’ensemble, une exp\u00e9rience mobile renouvel\u00e9e, en phase avec le nouveau positionnement de Sarenza. La navigation dans le catalogue \u00e9tant plus ais\u00e9e, l’exp\u00e9rience d’achat s’en trouve plus attrayante. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\r\n\t\t\t\t\t\t\t\"Sarenza\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tTEC \t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Red\u00e9finir l\u2019exp\u00e9rience d\u2019achat mobile pour un catalogue mode tr\u00e8s vaste Client Sarenza Expertises Strat\u00e9gie produit Design UX\/UI D\u00e9veloppement mobile Audit (tech, fonctionnel, UX\/UI) Sarenza, qui a fait ses d\u00e9buts en France en tant que pionni\u00e8re de la vente en ligne de chaussures, s’est d\u00e9velopp\u00e9e pour devenir une plateforme compl\u00e8te d\u00e9di\u00e9e \u00e0 la mode et \u00e0 […]<\/p>\n","protected":false},"featured_media":10746,"template":"elementor_header_footer","class_list":["post-10178","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n\u00c9tude de cas Sarenza - D\u00e9veloppement d'une application de commerce \u00e9lectronique - Tapptic<\/title>\n<meta name=\"description\" content=\"D\u00e9veloppement d'applications e-commerce pour le secteur de la mode : d\u00e9couvrez comment Tapptic a repens\u00e9 l'application mobile de Sarenza afin d'offrir une exp\u00e9rience d'achat plus rapide et plus captivante.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tapptic.com\/fr\/case-studies\/sarenza\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude de cas Sarenza - 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