{"id":10178,"date":"2026-03-09T13:42:44","date_gmt":"2026-03-09T13:42:44","guid":{"rendered":"https:\/\/staging-new-tapptic-wp.dev9.tapptic.net\/index.php\/case-studies\/sarenza\/"},"modified":"2026-04-20T12:56:30","modified_gmt":"2026-04-20T12:56:30","slug":"sarenza","status":"publish","type":"case_study","link":"https:\/\/www.tapptic.com\/fr\/case-studies\/sarenza\/","title":{"rendered":"Une exp\u00e9rience de m-commerce pens\u00e9e pour les passionn\u00e9s de mode."},"content":{"rendered":"\t\t
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Red\u00e9finir l\u2019exp\u00e9rience d\u2019achat mobile pour un catalogue mode tr\u00e8s vaste<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sarenza<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Expertises<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Strat\u00e9gie produit<\/p>

Design UX\/UI<\/p>

D\u00e9veloppement mobile<\/p>

Audit (tech, fonctionnel, UX\/UI)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Sarenza, pionnier fran\u00e7ais de la vente de chaussures en ligne devenu une plateforme mode et lifestyle, souhaitait repenser son application mobile iOS et Android dans le cadre du repositionnement de la marque suite \u00e0 son acquisition par Monoprix.<\/p>

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Le d\u00e9fi consistait \u00e0 traduire ce nouveau positionnement strat\u00e9gique dans une exp\u00e9rience mobile moderne, tout en conservant une navigation fluide malgr\u00e9 la taille du catalogue. L\u2019objectif \u00e9tait de moderniser l\u2019application existante pour r\u00e9pondre aux standards UX et UI actuels, sans compromis sur la performance et l\u2019utilisabilit\u00e9 \u00e0 grande \u00e9chelle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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01<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Aper\u00e7u<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Tapptic a accompagn\u00e9 Sarenza avec une d\u00e9marche de redesign structur\u00e9e, combinant analyse, collaboration et ex\u00e9cution.<\/p>

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Audit complet : r\u00e9alisation d\u2019un audit technique, fonctionnel et UX\/UI de l\u2019application existante pour identifier les frictions, opportunit\u00e9s et priorit\u00e9s.<\/p>

Approche collaborative : travail \u00e9troit entre les \u00e9quipes Sarenza et Tapptic pour analyser les usages et concevoir des parcours plus efficaces.<\/p>

Refonte des interfaces : mise en \u0153uvre d\u2019une UI moderne et raffin\u00e9e, et d\u2019une exp\u00e9rience d\u2019achat plus fluide, pens\u00e9e pour faciliter la recherche, la d\u00e9couverte et l\u2019achat.<\/p>

<\/p>

R\u00e9sultat : une exp\u00e9rience mobile align\u00e9e avec le repositionnement de Sarenza, con\u00e7ue pour rendre un catalogue tr\u00e8s vaste plus simple \u00e0 explorer et plus engageant pour les utilisateurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCarrefour \t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tTEC \t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Red\u00e9finir l\u2019exp\u00e9rience d\u2019achat mobile pour un catalogue mode tr\u00e8s vaste Client Sarenza Expertises Strat\u00e9gie produit Design UX\/UI D\u00e9veloppement mobile Audit (tech, fonctionnel, UX\/UI) Sarenza, pionnier fran\u00e7ais de la vente de chaussures en ligne devenu une plateforme mode et lifestyle, souhaitait repenser son application mobile iOS et Android dans le cadre du repositionnement de la marque […]<\/p>\n","protected":false},"featured_media":10746,"template":"elementor_header_footer","class_list":["post-10178","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nUne exp\u00e9rience de m-commerce pens\u00e9e pour les passionn\u00e9s de mode. - Tapptic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tapptic.com\/fr\/case-studies\/sarenza\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une exp\u00e9rience de m-commerce pens\u00e9e pour les passionn\u00e9s de mode. - 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