{"id":10144,"date":"2026-03-09T13:29:43","date_gmt":"2026-03-09T13:29:43","guid":{"rendered":"https:\/\/staging-new-tapptic-wp.dev9.tapptic.net\/index.php\/case-studies\/buy-way\/"},"modified":"2026-10-07T13:58:41","modified_gmt":"2026-10-07T13:58:41","slug":"buy-way","status":"publish","type":"case_study","link":"https:\/\/www.tapptic.com\/fr\/case-studies\/buy-way\/","title":{"rendered":"Une application mobile d\u00e9di\u00e9e aux paiements et au financement des consommateurs."},"content":{"rendered":"\t\t
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Modernisation de l'exp\u00e9rience bancaire mobile pour les clients de Buy Way<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Buy Way<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Expertises<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Design UX\/UI<\/p>

D\u00e9veloppement mobile<\/p>

S\u00e9curit\u00e9 et conformit\u00e9 (DSP2, 3D Secure)<\/p>

Tests et validation utilisateur<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Buy Way est l’un des principaux fournisseurs de solutions de financement en Belgique et au Luxembourg. L’entreprise souhaitait lancer une nouvelle application mobile en phase avec son identit\u00e9 de marque renouvel\u00e9e. Cependant, un nouveau design ne suffisait pas : l’application devait \u00e9galement rendre la gestion financi\u00e8re quotidienne plus simple et plus intuitive pour les utilisateurs. <\/p>

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Ce d\u00e9fi consistait donc \u00e0 repenser enti\u00e8rement l\u2019exp\u00e9rience utilisateur (UX) et l\u2019interface utilisateur (UI), tout en proc\u00e9dant \u00e0 une r\u00e9\u00e9valuation strat\u00e9gique du mode de d\u00e9ploiement de l\u2019application. Parall\u00e8lement, la nouvelle exp\u00e9rience devait rester coh\u00e9rente, fiable et fid\u00e8le aux valeurs de Buy Way, tout en prenant en charge un large \u00e9ventail de fonctionnalit\u00e9s. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\r\n\t\t\t\t\t\t\t\"Buyway\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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01<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Aper\u00e7u<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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C’est pourquoi Tapptic a pris en charge le d\u00e9veloppement de bout en bout d’une application bancaire mobile ax\u00e9e sur la clart\u00e9, la s\u00e9curit\u00e9 et la confiance des utilisateurs.<\/p>

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Une gestion financi\u00e8re compl\u00e8te<\/strong>: tout d’abord, les utilisateurs peuvent consulter l’historique de leurs transactions, les informations relatives \u00e0 leur carte et les instructions de remboursement. De plus, ils peuvent effectuer des op\u00e9rations bancaires courantes telles que des virements et b\u00e9n\u00e9ficier de services de microcr\u00e9dit. <\/p>

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S\u00e9curit\u00e9 et conformit\u00e9 int\u00e9gr\u00e9es<\/strong>: avant tout, l’application respecte les normes PSD2. Par exemple, les validations 3D Secure s’effectuent directement dans l’application, ce qui rend les achats en ligne plus s\u00fbrs. <\/p>

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It\u00e9ration centr\u00e9e sur l’utilisateur<\/strong>: nous avons test\u00e9 chaque \u00e9cran avec soin et l’avons peaufin\u00e9 en collaboration avec l’\u00e9quipe Buy Way. Enfin, nous avons valid\u00e9 ensemble chaque parcours utilisateur avant la mise en ligne. <\/p>

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R\u00e9sultat<\/strong>: dans l’ensemble, une application moderne et fid\u00e8le \u00e0 l’identit\u00e9 de la marque qui facilite la gestion financi\u00e8re des clients. Elle contribue ainsi \u00e0 renforcer l’image de fiabilit\u00e9 et d’innovation de Buy Way. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tTEC\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tFIBA\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Modernisation de l’exp\u00e9rience bancaire mobile pour les clients de Buy Way Client Buy Way Expertises Design UX\/UI D\u00e9veloppement mobile S\u00e9curit\u00e9 et conformit\u00e9 (DSP2, 3D Secure) Tests et validation utilisateur Buy Way est l’un des principaux fournisseurs de solutions de financement en Belgique et au Luxembourg. L’entreprise souhaitait lancer une nouvelle application mobile en phase avec […]<\/p>\n","protected":false},"featured_media":10755,"template":"elementor_header_footer","class_list":["post-10144","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nApplication de paiement mobile : \u00e9tude de cas Buy Way - Tapptic<\/title>\n<meta name=\"description\" content=\"\u00c9tude de cas sur une application de paiement mobile : d\u00e9couvrez comment Tapptic a d\u00e9velopp\u00e9 une application qui simplifie les paiements et le cr\u00e9dit \u00e0 la consommation pour les utilisateurs lambda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tapptic.com\/fr\/case-studies\/buy-way\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Application de paiement mobile : \u00e9tude de cas Buy Way - 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