{"id":10124,"date":"2026-03-09T13:19:23","date_gmt":"2026-03-09T13:19:23","guid":{"rendered":"https:\/\/staging-new-tapptic-wp.dev9.tapptic.net\/index.php\/case-studies\/fiba\/"},"modified":"2026-03-26T12:36:24","modified_gmt":"2026-03-26T12:36:24","slug":"fiba","status":"publish","type":"case_study","link":"https:\/\/www.tapptic.com\/fr\/case-studies\/fiba\/","title":{"rendered":"Une application mondiale pour les fans et les comp\u00e9titions de basketball."},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\r\n\t\t\t
\r\n\t\t\t\t\t\"decor-hero-right.svg\"\t\t\t\t<\/div>\r\n\t\t\t\t
\r\n\t\t\t\t\t\"decor-hero-left\"\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Optimiser l\u2019engagement des fans \u00e0 travers les comp\u00e9titions de la FIBA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\"\"\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Client<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

FIBA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Expertises<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Gestion de l\u2019\u00e9cosyst\u00e8me mobile et am\u00e9lioration continue<\/p>

Optimisation frontend et backend<\/p>

Design UX\/UI<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

La FIBA (F\u00e9d\u00e9ration internationale de basket-ball) organise des comp\u00e9titions mondiales suivies par une immense communaut\u00e9 de fans. Pour soutenir cet engagement, la FIBA s\u2019appuyait sur un \u00e9cosyst\u00e8me mobile compos\u00e9 de sept applications de comp\u00e9tition distinctes.<\/p>

<\/p>

Le d\u00e9fi consistait \u00e0 maintenir la fiabilit\u00e9 de toutes les applications et \u00e0 les aligner sur les standards num\u00e9riques \u00e9volutifs de la FIBA, tout en restant rentable. Cela impliquait d\u2019am\u00e9liorer les performances et la stabilit\u00e9 pendant les p\u00e9riodes de comp\u00e9tition \u00e0 fort trafic, et d\u2019\u00e9lever progressivement la maturit\u00e9 de l\u2019exp\u00e9rience mobile en phase avec le nouvel \u00e9cosyst\u00e8me web de la FIBA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

01<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Aper\u00e7u<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

En collaboration avec la FIBA et les entit\u00e9s du groupe ENEON (dont Riplee), nous avons mis en place une approche d\u2019am\u00e9lioration pragmatique et \u00e0 long terme pour renforcer l\u2019\u00e9cosyst\u00e8me mobile \u00e0 travers les comp\u00e9titions.<\/p>

<\/p>

Optimisation continue<\/span> :<\/strong> am\u00e9liorations frontend et backend constantes pour maintenir une navigation fluide, booster les performances et r\u00e9duire les frictions pour les fans.<\/p>

Support technique en temps r\u00e9el pendant les comp\u00e9titions<\/span><\/strong> : une \u00e9quipe technique d\u00e9di\u00e9e, disponible lors des \u00e9v\u00e9nements cl\u00e9s pour g\u00e9rer les incidents imm\u00e9diatement et garantir une exp\u00e9rience sans faille pour les organisateurs et les utilisateurs.<\/p>

Exploration de la refonte UX\/UI<\/span><\/strong> : une phase de r\u00e9flexion design pour rendre les interfaces plus intuitives et visuellement raffin\u00e9es, avec l\u2019ambition d\u2019atteindre un standard mobile de premier plan.<\/p>

<\/p>

R\u00e9sultat : les applications de comp\u00e9tition de la FIBA \u00e9voluent au sein d\u2019un mod\u00e8le structur\u00e9 d\u2019am\u00e9lioration continue, permettant une exp\u00e9rience fan plus coh\u00e9rente et engageante sur l\u2019ensemble de l\u2019\u00e9cosyst\u00e8me num\u00e9rique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t<\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tBuy Way \t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t<\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tEuroconsumers \t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Optimiser l\u2019engagement des fans \u00e0 travers les comp\u00e9titions de la FIBA Client FIBA Expertises Gestion de l\u2019\u00e9cosyst\u00e8me mobile et am\u00e9lioration continue Optimisation frontend et backend Design UX\/UI La FIBA (F\u00e9d\u00e9ration internationale de basket-ball) organise des comp\u00e9titions mondiales suivies par une immense communaut\u00e9 de fans. Pour soutenir cet engagement, la FIBA s\u2019appuyait sur un \u00e9cosyst\u00e8me mobile […]<\/p>\n","protected":false},"featured_media":10757,"template":"elementor_header_footer","class_list":["post-10124","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nUne application mondiale pour les fans et les comp\u00e9titions de basketball. - Tapptic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tapptic.com\/fr\/case-studies\/fiba\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une application mondiale pour les fans et les comp\u00e9titions de basketball. - Tapptic\" \/>\n<meta property=\"og:description\" content=\"Optimiser l\u2019engagement des fans \u00e0 travers les comp\u00e9titions de la FIBA Client FIBA Expertises Gestion de l\u2019\u00e9cosyst\u00e8me mobile et am\u00e9lioration continue Optimisation frontend et backend Design UX\/UI La FIBA (F\u00e9d\u00e9ration internationale de basket-ball) organise des comp\u00e9titions mondiales suivies par une immense communaut\u00e9 de fans. Pour soutenir cet engagement, la FIBA s\u2019appuyait sur un \u00e9cosyst\u00e8me mobile […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tapptic.com\/fr\/case-studies\/fiba\/\" \/>\n<meta property=\"og:site_name\" content=\"Tapptic\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-26T12:36:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tapptic.com\/wp-content\/uploads\/2026\/03\/FIBA-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tapptic.com\\\/fr\\\/case-studies\\\/fiba\\\/\",\"url\":\"https:\\\/\\\/www.tapptic.com\\\/fr\\\/case-studies\\\/fiba\\\/\",\"name\":\"Une application mondiale pour les fans et les comp\u00e9titions de basketball. - Tapptic\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tapptic.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tapptic.com\\\/fr\\\/case-studies\\\/fiba\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tapptic.com\\\/fr\\\/case-studies\\\/fiba\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tapptic.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/FIBA.png\",\"datePublished\":\"2026-03-09T13:19:23+00:00\",\"dateModified\":\"2026-03-26T12:36:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.tapptic.com\\\/fr\\\/case-studies\\\/fiba\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.tapptic.com\\\/fr\\\/case-studies\\\/fiba\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.tapptic.com\\\/fr\\\/case-studies\\\/fiba\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.tapptic.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/FIBA.png\",\"contentUrl\":\"https:\\\/\\\/www.tapptic.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/FIBA.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.tapptic.com\\\/fr\\\/case-studies\\\/fiba\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.tapptic.com\\\/fr\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Une application mondiale pour les fans et les comp\u00e9titions de basketball.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.tapptic.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.tapptic.com\\\/fr\\\/\",\"name\":\"Tapptic\",\"description\":\"Intelligent Digital Interfaces\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.tapptic.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.tapptic.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.tapptic.com\\\/fr\\\/#organization\",\"name\":\"Tapptic\",\"url\":\"https:\\\/\\\/www.tapptic.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.tapptic.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.tapptic.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Favicon.png\",\"contentUrl\":\"https:\\\/\\\/www.tapptic.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Favicon.png\",\"width\":512,\"height\":512,\"caption\":\"Tapptic\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tapptic.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Une application mondiale pour les fans et les comp\u00e9titions de basketball. - Tapptic","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tapptic.com\/fr\/case-studies\/fiba\/","og_locale":"fr_FR","og_type":"article","og_title":"Une application mondiale pour les fans et les comp\u00e9titions de basketball. - Tapptic","og_description":"Optimiser l\u2019engagement des fans \u00e0 travers les comp\u00e9titions de la FIBA Client FIBA Expertises Gestion de l\u2019\u00e9cosyst\u00e8me mobile et am\u00e9lioration continue Optimisation frontend et backend Design UX\/UI La FIBA (F\u00e9d\u00e9ration internationale de basket-ball) organise des comp\u00e9titions mondiales suivies par une immense communaut\u00e9 de fans. Pour soutenir cet engagement, la FIBA s\u2019appuyait sur un \u00e9cosyst\u00e8me mobile […]","og_url":"https:\/\/www.tapptic.com\/fr\/case-studies\/fiba\/","og_site_name":"Tapptic","article_modified_time":"2026-03-26T12:36:24+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/www.tapptic.com\/wp-content\/uploads\/2026\/03\/FIBA-1024x576.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.tapptic.com\/fr\/case-studies\/fiba\/","url":"https:\/\/www.tapptic.com\/fr\/case-studies\/fiba\/","name":"Une application mondiale pour les fans et les comp\u00e9titions de basketball. - Tapptic","isPartOf":{"@id":"https:\/\/www.tapptic.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tapptic.com\/fr\/case-studies\/fiba\/#primaryimage"},"image":{"@id":"https:\/\/www.tapptic.com\/fr\/case-studies\/fiba\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tapptic.com\/wp-content\/uploads\/2026\/03\/FIBA.png","datePublished":"2026-03-09T13:19:23+00:00","dateModified":"2026-03-26T12:36:24+00:00","breadcrumb":{"@id":"https:\/\/www.tapptic.com\/fr\/case-studies\/fiba\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tapptic.com\/fr\/case-studies\/fiba\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.tapptic.com\/fr\/case-studies\/fiba\/#primaryimage","url":"https:\/\/www.tapptic.com\/wp-content\/uploads\/2026\/03\/FIBA.png","contentUrl":"https:\/\/www.tapptic.com\/wp-content\/uploads\/2026\/03\/FIBA.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.tapptic.com\/fr\/case-studies\/fiba\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tapptic.com\/fr\/home\/"},{"@type":"ListItem","position":2,"name":"Une application mondiale pour les fans et les comp\u00e9titions de basketball."}]},{"@type":"WebSite","@id":"https:\/\/www.tapptic.com\/fr\/#website","url":"https:\/\/www.tapptic.com\/fr\/","name":"Tapptic","description":"Intelligent Digital Interfaces","publisher":{"@id":"https:\/\/www.tapptic.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tapptic.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.tapptic.com\/fr\/#organization","name":"Tapptic","url":"https:\/\/www.tapptic.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.tapptic.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.tapptic.com\/wp-content\/uploads\/2026\/03\/Favicon.png","contentUrl":"https:\/\/www.tapptic.com\/wp-content\/uploads\/2026\/03\/Favicon.png","width":512,"height":512,"caption":"Tapptic"},"image":{"@id":"https:\/\/www.tapptic.com\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.tapptic.com\/fr\/wp-json\/wp\/v2\/case_study\/10124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tapptic.com\/fr\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.tapptic.com\/fr\/wp-json\/wp\/v2\/types\/case_study"}],"version-history":[{"count":5,"href":"https:\/\/www.tapptic.com\/fr\/wp-json\/wp\/v2\/case_study\/10124\/revisions"}],"predecessor-version":[{"id":11376,"href":"https:\/\/www.tapptic.com\/fr\/wp-json\/wp\/v2\/case_study\/10124\/revisions\/11376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tapptic.com\/fr\/wp-json\/wp\/v2\/media\/10757"}],"wp:attachment":[{"href":"https:\/\/www.tapptic.com\/fr\/wp-json\/wp\/v2\/media?parent=10124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}