{"id":10109,"date":"2026-03-09T13:09:55","date_gmt":"2026-03-09T13:09:55","guid":{"rendered":"https:\/\/staging-new-tapptic-wp.dev9.tapptic.net\/index.php\/case-studies\/euroconsumers\/"},"modified":"2026-04-20T13:20:33","modified_gmt":"2026-04-20T13:20:33","slug":"euroconsumers","status":"publish","type":"case_study","link":"https:\/\/www.tapptic.com\/fr\/case-studies\/euroconsumers\/","title":{"rendered":"Une plateforme digitale qui aide les consommateurs \u00e0 prendre de meilleures d\u00e9cisions financi\u00e8res."},"content":{"rendered":"\t\t
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Simplifier la donn\u00e9e financi\u00e8re pour acc\u00e9l\u00e9rer l\u2019exp\u00e9rience utilisateur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Euroconsumers<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Expertises<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Strat\u00e9gie produit<\/p>

Design UX\/UI<\/p>

D\u00e9veloppement<\/p>

Design system<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Euroconsumers, groupe de d\u00e9fense des consommateurs pr\u00e9sent en Belgique, en Italie, au Portugal et en Espagne, souhaitait relancer son application d\u2019information sur l\u2019investissement, TA Invest. L\u2019ancien produit \u00e9tait devenu trop complexe, rendant l\u2019acc\u00e8s aux informations cl\u00e9s difficile pour les utilisateurs.<\/p>

<\/p>

Le d\u00e9fi central consistait \u00e0 transformer des donn\u00e9es financi\u00e8res denses et techniques en une exp\u00e9rience mobile simple, fluide et engageante au quotidien, sans perdre la richesse de l\u2019information. Cette simplification UX \u00e9tait pr\u00e9sent\u00e9e comme un levier essentiel d\u2019acc\u00e9l\u00e9ration digitale et d\u2019impact business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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01<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Aper\u00e7u<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Nous avons repens\u00e9 l\u2019exp\u00e9rience mobile de bout en bout, avec un objectif clair : gagner en clart\u00e9, en scalabilit\u00e9 et en maintenabilit\u00e9 sur le long terme.<\/p>

<\/p>

Refonte de l\u2019architecture de l\u2019information :<\/span> restructuration compl\u00e8te de l\u2019application pour rendre la navigation plus intuitive et permettre aux utilisateurs d\u2019acc\u00e9der plus rapidement aux insights financiers pertinents.<\/p>

Mise en place d\u2019un design system scalable : cr\u00e9ation d\u2019un syst\u00e8me de design coh\u00e9rent pour garantir la consistance et faciliter l\u2019\u00e9volution du produit.<\/p>

Choix technologiques modernes : d\u00e9veloppement en Flutter et Material 3 afin d\u2019assurer une performance \u00e9lev\u00e9e et une interface moderne, accessible, et align\u00e9e avec une architecture cross-platform robuste.<\/p>

<\/p>

R\u00e9sultat : TA Invest devient un compagnon d\u2019investissement plus clair et engageant, o\u00f9 la complexit\u00e9 de la donn\u00e9e est rendue r\u00e9ellement exploitable gr\u00e2ce \u00e0 une exp\u00e9rience mobile sans friction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tFIBA\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tMonoprix\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Simplifier la donn\u00e9e financi\u00e8re pour acc\u00e9l\u00e9rer l\u2019exp\u00e9rience utilisateur Client Euroconsumers Expertises Strat\u00e9gie produit Design UX\/UI D\u00e9veloppement Design system Euroconsumers, groupe de d\u00e9fense des consommateurs pr\u00e9sent en Belgique, en Italie, au Portugal et en Espagne, souhaitait relancer son application d\u2019information sur l\u2019investissement, TA Invest. L\u2019ancien produit \u00e9tait devenu trop complexe, rendant l\u2019acc\u00e8s aux informations cl\u00e9s difficile […]<\/p>\n","protected":false},"featured_media":10761,"template":"elementor_header_footer","class_list":["post-10109","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nUne plateforme digitale qui aide les consommateurs \u00e0 prendre de meilleures d\u00e9cisions financi\u00e8res. - Tapptic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tapptic.com\/fr\/case-studies\/euroconsumers\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une plateforme digitale qui aide les consommateurs \u00e0 prendre de meilleures d\u00e9cisions financi\u00e8res. - Tapptic\" \/>\n<meta property=\"og:description\" content=\"Simplifier la donn\u00e9e financi\u00e8re pour acc\u00e9l\u00e9rer l\u2019exp\u00e9rience utilisateur Client Euroconsumers Expertises Strat\u00e9gie produit Design UX\/UI D\u00e9veloppement Design system Euroconsumers, groupe de d\u00e9fense des consommateurs pr\u00e9sent en Belgique, en Italie, au Portugal et en Espagne, souhaitait relancer son application d\u2019information sur l\u2019investissement, TA Invest. 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