{"id":10069,"date":"2026-03-09T12:43:40","date_gmt":"2026-03-09T12:43:40","guid":{"rendered":"https:\/\/staging-new-tapptic-wp.dev9.tapptic.net\/index.php\/case-studies\/strategic-consulting-for-carrefour-belgiums-mobile-application-2\/"},"modified":"2026-10-13T14:24:43","modified_gmt":"2026-10-13T14:24:43","slug":"carrefour","status":"publish","type":"case_study","link":"https:\/\/www.tapptic.com\/fr\/case-studies\/carrefour\/","title":{"rendered":"Une nouvelle strat\u00e9gie pour le m-commerce et la fid\u00e9lit\u00e9."},"content":{"rendered":"\t\t
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Conseil strat\u00e9gique pour l'application mobile de Carrefour Belgique<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Carrefour<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Expertises<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Produit<\/p>

Strat\u00e9gie<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Le secteur de la grande distribution \u00e9volue rapidement et la concurrence y est f\u00e9roce. C’est pourquoi Carrefour Belgique a souhait\u00e9 repenser son application mobile et d\u00e9finir une vision strat\u00e9gique claire et ambitieuse pour les cinq prochaines ann\u00e9es. <\/p>

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L’objectif \u00e9tait d’harmoniser l’action de tous les services, notamment le marketing, le service des donn\u00e9es et l’informatique, autour d’une exp\u00e9rience client unique. Cette exp\u00e9rience devait notamment r\u00e9pondre aux attentes croissantes des utilisateurs et anticiper les \u00e9volutions du march\u00e9. <\/p>

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Pour y parvenir, Carrefour devait red\u00e9finir les principes fondamentaux de l’application et identifier les opportunit\u00e9s d’innovation. L’entreprise avait \u00e9galement besoin d’une feuille de route produit structur\u00e9e que toutes les parties prenantes pourraient partager. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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01<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Aper\u00e7u<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Nous avons adopt\u00e9 une approche collaborative et progressive, fond\u00e9e sur le cadre NPE (Narratif, Primitif, Facteurs cl\u00e9s). L\u2019objectif \u00e9tait de d\u00e9finir une vision strat\u00e9gique solide sur laquelle les \u00e9quipes pourraient s\u2019appuyer pour agir. Dans un premier temps, nous avons combin\u00e9 une analyse approfondie du march\u00e9 avec une veille technologique et en mati\u00e8re d\u2019innovation. Cela nous a permis d\u2019identifier les opportunit\u00e9s les plus prometteuses pour nous d\u00e9marquer. <\/p>

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Nous avons ensuite organis\u00e9 une s\u00e9rie d’ateliers avec des \u00e9quipes issues de tous les services. Nous avons structur\u00e9 les enjeux et les contraintes de chaque unit\u00e9 op\u00e9rationnelle afin de faire \u00e9merger une vision commune. Enfin, cette m\u00e9thode nous a permis de d\u00e9finir une architecture produit claire : un r\u00e9cit fort, une promesse centrale et un ensemble de fonctionnalit\u00e9s class\u00e9es en fonction de leur valeur pour l’entreprise et pour l’utilisateur. <\/p>

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R\u00e9sultat : dans l’ensemble, Carrefour dispose d\u00e9sormais d’une vision strat\u00e9gique compl\u00e8te sur cinq ans. Celle-ci facilite la collaboration et la coordination des donn\u00e9es entre les diff\u00e9rents services. Mais surtout, elle fait de l’application mobile un acc\u00e9l\u00e9rateur strat\u00e9gique au service des ambitions mondiales de Carrefour. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tMonoprix\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tVeolia\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Conseil strat\u00e9gique pour l’application mobile de Carrefour Belgique Client Carrefour Expertises Produit Strat\u00e9gie Le secteur de la grande distribution \u00e9volue rapidement et la concurrence y est f\u00e9roce. C’est pourquoi Carrefour Belgique a souhait\u00e9 repenser son application mobile et d\u00e9finir une vision strat\u00e9gique claire et ambitieuse pour les cinq prochaines ann\u00e9es.   L’objectif \u00e9tait d’harmoniser l’action […]<\/p>\n","protected":false},"featured_media":11174,"template":"elementor_header_footer","class_list":["post-10069","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nStrat\u00e9gie de fid\u00e9lisation mobile : \u00e9tude de cas Carrefour - Tapptic<\/title>\n<meta name=\"description\" content=\"Une strat\u00e9gie de fid\u00e9lisation de la client\u00e8le \u00e0 grande \u00e9chelle : d\u00e9couvrez comment Tapptic a mis en place une nouvelle approche du commerce mobile qui stimule l'engagement et fid\u00e9lise les clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tapptic.com\/fr\/case-studies\/carrefour\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strat\u00e9gie de fid\u00e9lisation mobile : \u00e9tude de cas Carrefour - 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