{"id":10069,"date":"2026-03-09T12:43:40","date_gmt":"2026-03-09T12:43:40","guid":{"rendered":"https:\/\/staging-new-tapptic-wp.dev9.tapptic.net\/index.php\/case-studies\/strategic-consulting-for-carrefour-belgiums-mobile-application-2\/"},"modified":"2026-04-20T12:52:41","modified_gmt":"2026-04-20T12:52:41","slug":"carrefour","status":"publish","type":"case_study","link":"https:\/\/www.tapptic.com\/fr\/case-studies\/carrefour\/","title":{"rendered":"Une nouvelle strat\u00e9gie pour le m-commerce et la fid\u00e9lit\u00e9."},"content":{"rendered":"\t\t
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Conseil strat\u00e9gique pour l'application mobile de Carrefour Belgique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Carrefour<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Expertises<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Produit<\/p>

Strat\u00e9gie<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Dans un paysage du commerce de d\u00e9tail en \u00e9volution rapide et tr\u00e8s concurrentiel, Carrefour Belgique a cherch\u00e9 \u00e0 r\u00e9inventer son application mobile afin de b\u00e2tir une vision strat\u00e9gique claire et ambitieuse pour les 5 prochaines ann\u00e9es.<\/p>

L\u2019objectif \u00e9tait d\u2019aligner les objectifs de tous les d\u00e9partements (marketing, donn\u00e9es, IT, etc.) afin de cr\u00e9er une exp\u00e9rience client unifi\u00e9e qui r\u00e9ponde aux attentes croissantes des utilisateurs tout en anticipant les \u00e9volutions du march\u00e9. Cette initiative a n\u00e9cessit\u00e9 de red\u00e9finir les fondamentaux de l\u2019application, d\u2019identifier les opportunit\u00e9s d\u2019innovation et de construire une feuille de route produit structur\u00e9e et partag\u00e9e par toutes les parties prenantes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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01<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Aper\u00e7u<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Nous avons d\u00e9ploy\u00e9 une approche collaborative et m\u00e9thodique bas\u00e9e sur le cadre NPE (Narrative, Primitive, Enablers) pour b\u00e2tir une vision strat\u00e9gique solide et actionnable. Notre m\u00e9thodologie a combin\u00e9 une analyse approfondie du march\u00e9, une veille technologique et d\u2019innovation pour identifier les opportunit\u00e9s de diff\u00e9renciation les plus fortes. <\/p>

\u00c0 travers une s\u00e9rie d\u2019ateliers collaboratifs r\u00e9unissant des \u00e9quipes de tous les d\u00e9partements, nous avons structur\u00e9 les informations et les contraintes de chaque unit\u00e9 commerciale afin d\u2019en extraire une vision partag\u00e9e. Cette m\u00e9thodologie nous a permis de d\u00e9finir une architecture produit claire : un narratif fort, une promesse centrale et un \u00e9cosyst\u00e8me de fonctionnalit\u00e9s prioris\u00e9es selon leur valeur pour l\u2019entreprise et pour les utilisateurs.<\/p>

R\u00e9sultat : une vision strat\u00e9gique compl\u00e8te sur 5 ans qui rationalise la collaboration interd\u00e9partementale et l’orchestration des donn\u00e9es, \u00e9tablissant l’application mobile comme un acc\u00e9l\u00e9rateur strat\u00e9gique contribuant directement aux ambitions globales de Carrefour.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tMonoprix\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tSarenza\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Conseil strat\u00e9gique pour l’application mobile de Carrefour Belgique Client Carrefour Expertises Produit Strat\u00e9gie Dans un paysage du commerce de d\u00e9tail en \u00e9volution rapide et tr\u00e8s concurrentiel, Carrefour Belgique a cherch\u00e9 \u00e0 r\u00e9inventer son application mobile afin de b\u00e2tir une vision strat\u00e9gique claire et ambitieuse pour les 5 prochaines ann\u00e9es. L\u2019objectif \u00e9tait d\u2019aligner les objectifs de […]<\/p>\n","protected":false},"featured_media":11174,"template":"elementor_header_footer","class_list":["post-10069","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nUne nouvelle strat\u00e9gie pour le m-commerce et la fid\u00e9lit\u00e9. - Tapptic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tapptic.com\/fr\/case-studies\/carrefour\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une nouvelle strat\u00e9gie pour le m-commerce et la fid\u00e9lit\u00e9. - Tapptic\" \/>\n<meta property=\"og:description\" content=\"Conseil strat\u00e9gique pour l’application mobile de Carrefour Belgique Client Carrefour Expertises Produit Strat\u00e9gie Dans un paysage du commerce de d\u00e9tail en \u00e9volution rapide et tr\u00e8s concurrentiel, Carrefour Belgique a cherch\u00e9 \u00e0 r\u00e9inventer son application mobile afin de b\u00e2tir une vision strat\u00e9gique claire et ambitieuse pour les 5 prochaines ann\u00e9es. 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